In early 2013 we set about planning a series of not-for-profit projects that challenge the norm. Like most agencies our business is built on collaboration, and this forms the foundation of our first project.
100/100 is a live collaborative experiment between the public and a carefully selected group of 100 artists, illustrators, designers and writers whose work we admire.
Our friends at The Liverpool Craft Beer Co. have brewed us our very own beer. A beautifully balanced 5% wheat beer, made from blood oranges, coriander seeds, Belgium candy and a variety of hops.
In December we asked the public to help name our beer. Out of 1,000 entries we have shortlisted 100 names from our online naming tool and now 100 collaborators are creating 100 unique labels for each.
100 bottles, 100 names, 100 collaborators, 100 unique identities.
Exhibited online and at the launch in March, all 100 bottles will be available to purchase through a unique online auction and featured in a book that will be available for sale at the event.