Brand. Art. Sandwiches.
November 29th, 2011
In July we were invited by Arts&Business to host a discussion for arts individuals and organisations which would explore and generate ideas in order to maximise profile and awareness.
So, tomorrow I’ll be holding our first ever brand talk, although we’d rather refer to it as a conversation or open discussion.
Working within the arts & culture sector we encounter regular challenges with funding, budgets and politics when organisations commission design. We’re taking this as an opportunity to discuss better ways of commissioning design, writing a brief and working with a design studio from day one.
Other topics on the agenda are how to make your brand image stick, managing your brand for maximum impact and improving your offer / experience through better design.
Posted by Benji Holroyd
29.11.11